What Works. What Doesn’t.
What’s Missing.
– Dr. Markus Bernhardt
Principal, Endeavor Intelligence
“Dr. Michael Allen’s profound impact lies in his singular ability to diagnose the core challenges of our industry. His work cuts through the noise and provides the strategic clarity a leader needs to get an initiative right from the start.” (Read More)
– Larry Israelite, PhD
Formerly, VP of Human Resource Development
Liberty Mutual Group
“Every few years, a new method for delivering elearning is invented. And the first thing everyone does is forget that this learning ‘art form’ has been around for over 50 years.” (Read More)
– Les Howles
Emeritus Faculty Associate
Director of Distance Education Professional Development
University of Wisconsin Madison
“This book is filled with deep insight and wisdom, offering tremendous value to all learning professionals committed to creating quality eLearning. Anyone claiming—or aspiring to—the title of “learning experience designer” should read it to fill critical gaps in what truly matters in modern learning design.” (Read More)
– Phil Cowcill
PJ Rules
“If you’re looking for one book that informs, inspires, and supports your L&D practice—this is the one to pack. This book isn’t just smart—it’s encouraging. It reminds you why you got into this field in the first place.” (Read More)
– Jane Bozarth, Ph.D.
Director of Research, The Learning Guild
Author, From Analysis to Evaluation: Tips, Tools, and Techniques for Trainers
“This new book helps marry the shiny with the tried and true, describing the confluence of personalized training and AI with a refreshing focus on the human.” (Read More)
– Dr. Karl M. Kapp
Author of Action-First Learning and The Gamification of Learning and Instruction
“From the value of empathetic design to the integration of AI and gamification, Allen gives us not just a critique but a well scouted and traveled roadmap.” (Read More)
– Joe Ganci
President, eLearning Joe LLC
Recipient, 2013 Guildmaster Award
“This is not a book on ancient history. Rather, it talks through all the challenges and opportunities we face today, including Artificial Intelligence and Experience-based Learning. I highly recommend this book to anyone who designs and develops eLearning.” (Read More)
– Cammy Bean
Account Director at Kineo
Author, The Accidental Instructional Designer: Learning Design for the Digital Age
“Allen keeps the focus on ways we can elevate the learning experiences we design, sparking not just competent performance in our learners, but joyful performance.” (Read More)
– Patti Shank, PhD
Author, Write Better Multiple-Choice Questions to Assess Learning
“Michael Allen gives us needed insights on what we should be aiming for right now when creating online (or e-) learning materials, resources, and more…. Rethinking eLearning is a fantastic source of better ideas.” (Read More)
Where to Buy:
Learn how to elevate your learning experiences and take your learners to new heights from the godfather of elearning, Michael Allen, as he revisits, challenges, and updates instructional design principles from the past 50 years.
Drawing on his fifty-five-plus years of professional, academic, and corporate experience in teaching, developing, and marketing interactive learning and performance support systems, Michael Allen explores what works, what doesn’t, and what’s missing when it comes to elearning.
Packed with digestible and immediately actionable chapters, Rethinking eLearning is a resource you’ll turn to again and again—a companion along your journey as you accompany learners on theirs.
Is today's elearning everything it should be? Of course not.
But a renewed focus on the principles we know work and a commitment to reimagining those that no longer serve us will take us closer to realizing its full potential—and to designing learning experiences based not only on the goals of the designer but also on the quality of the learner experience.
Whether you’re a designer or buyer of training programs, Rethinking eLearning is an invaluable guidebook for delivering learning programs that are:
- Relevant
- Motivational
- Individualized
- Empathetic
- Memorable
- Supportive
